Last updated October 2026
Privacy
We Are Reimagined (“we”, “us”) is run by coach Debbie Millyard. This policy explains what we collect through this website and through the Reimagined app, why we collect it, who can see it and the choices you have. If anything is unclear, email hello@wearereimagined.co.uk.
This website
- Details you send through our forms: your name, email, phone number if you give it, and your message.
- Quiz answers, if you choose to email yourself a result.
- Anonymous, cookie-free analytics about page visits.
We use these only to reply to you and to provide the coaching you have asked about.
The Reimagined app
The app collects the following, all linked to your account and used only to run the app and your coaching. We do not use it for advertising and we do not track you across other apps or websites.
- Account details: your name, email address and username, and a sign-in with Apple identifier if you sign in that way.
- Training: your programme, the workouts, sets, reps and weights you log, and your runs. If you track an outdoor run, the route is recorded while that run is in progress and saved with it.
- Body and health information: things you enter such as height, weight, goals, injuries or conditions, sleep, mood and energy scores and, if you switch it on, cycle tracking. With your permission the app reads activity, workouts, heart rate, sleep, body measurements and cycle data from Apple Health, and saves your workouts, runs, nutrition and water back to it.
- Nutrition: your targets, food logs, meal photos, meal plan and shopping list.
- Photos, videos and voice notes: progress photos and videos, your profile picture, and anything you send in a chat.
- Messages: messages you send to friends, in squads and to your coach.
- Journals and check-ins: your private journal entries, and the weekly check-in if you are a coaching client.
- Membership: which membership you are on, the date it is paid up to and whether it will renew. Payments are taken by Apple; we never see or store your card details.
- Your device: a notification token, so we can send the notifications you have allowed.
Who can see what
- Your coach can see your training, nutrition, check-ins, progress photos and videos, mood and energy scores, your membership, and your messages to her. For coaching clients, a summary of your Apple Health data (such as steps, sleep and resting heart rate) is sent with your weekly check-in so she can coach you.
- Your private journal is stored so it is there on all your devices, but it is private to you. Your coach cannot read it.
- Friends and squad members can see your name, username, profile picture, the messages you send them and, in squads, the activity totals used for leaderboards and challenges. Progress photos are never shown in squads.
- Reports and blocking: if you report a message or a person, the report, including the message reported, is sent to your coach to review. The person reported is not told who reported them. If you block someone, they are not told.
Apple Health
Health data is used only to personalise your training guidance, show your progress and, for coaching clients, inform your coach. It is never used for advertising or marketing, never sold, and never shared with anyone other than your coach. You can change what the app can read at any time in the Health app or in Settings.
How long we keep it
We keep your information for as long as you have an account. You can delete your account at any time in the app under Settings, then Delete my account. That removes your account and the information linked to it from our systems. Messages you sent to other people may remain visible to them. Website enquiries are kept for as long as needed to deal with them.
Your rights
You can ask to see, correct, export or delete your information at any time by emailing hello@wearereimagined.co.uk. If you are in the UK or EU you also have the right to object to or restrict how we use it, and to complain to your data protection authority (in the UK, the Information Commissioner's Office).
Who helps us run this
We use a small number of companies to provide the service. They process information on our behalf and only as needed to do that:
- Microsoft Azure, in the UK, hosts the app's data and files.
- Apple provides sign-in, notifications, payments and Apple Health.
- Resend sends our emails, such as password resets and replies to enquiries.
- Vercel hosts this website. Booking is handled by our scheduling provider under their own privacy policy.
We never sell your information.
Children
The app and our coaching are for adults. We do not knowingly collect information from anyone under 16.
Changes
If we change how we use your information we will update this page and the date at the top.
Contact
We Are Reimagined, hello@wearereimagined.co.uk.